The company, Smackey Dog Foods, is a privately-held company started up by Sarah, Kim, and Jillian, who happen to be sisters, out of their in Chicago based home. When the business was starting out, the three sisters bought their raw material for their product from local grocery stores. These grocery stores happened to also be the company’s first customers as well. Soon the company’s local presence stretched into kennels, vet offices, pet stores, and grocery stores.
The company needed a bigger facility and the three sisters needed to hire additional employees due to the growth the company was realizing. While the competition was seeing their market share dwindle, Smackey Dog Foods increased their presence in the market place……………..