HOSP 582 Week 4 Homework: Chapter 12 Review questions, Chapter 9 & 10 Internet Exercises
Chapter 9 – Exercises:
- List the seven hotel brand names in the InterContinental Hotels Group.
- Explain what Priority Club Rewards entails through the InterContinental Hotels Group.
Chapter 10 – Exercises:
- Click on the “Blog” tab on the Web site. Scan several posts under this tab. Describe some of the challenges currently facing lodging managers in the operations area.
- Click on the “Past Issues” tab and then the “Marketing” link on the Web site. Scan several articles under this tab. Describe some of the challenges currently facing lodging managers in the marketing area.
- What other operational categories are covered in the magazine?
Chapter 11 – CASE HISTORY 11.1 Going Public: Some Good News and Some Bad list the advantages and disadvantages of a hotel company going public.
Chapter 12
- What are some of the conditions of competition in the hotel business? What is their impact?
- What is the impact of partnerships on hotel marketing?